"The team at White Label Media has proved invaluable in helping to produce the Oracle Communications Insight series of newsletters. Their ability to translate complicated ideas into clear and incisive copy cannot be underestimated. Their writers genuinely understand our markets and as a result are able to quickly interpret our briefs with minimum input from our end."
Gordon Rawling, Marketing Director EMEA, Oracle
"White Label Media has proven itself indispensable as a go to resource for my last minute challenges. Whether copywriting or design, I trust its widely experienced team to provide a specifically tailored solution to solve my problem. The team has a strong retail insight and I feel confident they will always support with whatever I may need, and crucially as quickly as I need, often with little or no notice. In the dynamic and reactive world of retail, they are a reliable and trustworthy safety net and worthwhile addition to my agency roster."
Francesca Johnson, Retail Marketing, House of Fraser
“With experienced journalists amongst its ranks, WLM is pro-active and quickly able to identify the valuable PR opportunities that some of its competitors might miss. The agency is smart when it comes to social media and forms a dynamic and smart extension to our marketing team."
Ashley Gatehouse - EMEA Vice President Marketing
"WLM was hired in 2012 to provide media training for a PR event at short notice. Despite the limited time available, the bespoke training course which he supplied was very professional and also demonstrated a well researched insight into a complex legal practice area. More importantly, the training was enjoyable, motivational and practical! I would therefore have no hesitation in using Mark again as a media consultant in the future.”
Victoria Jones, Partner, Lester Aldridge LLP
“I hired Mark to provide media training for various spokespeople ranging from product managers to heads of divisions at Samsung. The team thoroughly enjoyed Mark's training and found it highly valuable moving forward. In fact Mark has repeatedly performed media training for the team at Samsung. Mark has the highest integrity and always goes above and beyond duty to perform the best service for his clients. Personable, intelligent and honest - I can't recommend him enough.”
Victoria Shortt, Marketing Manager, Samsung
"The hand-picked team at White Label Media means that we always deal with creative people who have a genuine understanding of our target audience and the messages we need to convey. This has ensured that our branding is always spot on, and we don't need to spend a lot of our own time briefing the account team. We use the full range of media services the agency has to offer in order to raise our profile in a competitive market."
Bruce Weil, Director, The Lighting Design Studio
"Mark is results driven with excellent attention to detail and a good approach to each story."
John Bernard, Head of Marketing, LG Mobile
"White Label Media handles every aspect of our marketing communications process. From branding, website design and PR, they act as our marketing department. We find their knowledge and advice invaluable on a day to day basis and there is no doubt we have grown our business by using their services."
Chris Sharpe, Managing Director, FourFront Ltd
"Mark's professional approach exceeded our expectations, a direct result of his efficient approach and commitment to clarity throughout the project. Key was his ability to identify with our audience and understand our specialised market."
Tim Brown, Director, Consultant Relations, Union Bancaire Privée
“I have always found Mark to be outstandingly professional. He approaches challenges with tireless energy and enthusiasm, and always with a smile! His extensive knowledge of multiple global business sectors and deep understanding of modern corporate strategy make him a valuable partner and consultant to any organisation. He brings intelligent 'out of box' thinking, and motivates focussed and co-ordinated strategy in the teams that he works with."
Kate McCall, Global Account Director, Vodafone Group, Oberthur Card Systems
"The work Gina and her team to bring Bagpuss back to the hearts and minds of British consumers cannot be over-stated. I hired her team at a time when retail interest was starting to wane in the TV character. Gina’s creative approach to storytelling mixed with an understanding of the breadth of media that would be interested in such stories resulted in a tremendous amount of coverage for Bagpuss’ 25th anniversary including front page of the Daily Mirror, Blue Peter, Radio 5 live and many other national and regional media outlets. Directly thanks to Gina and her team retailers were picking up the phone and calling me about re-stocking Bagpuss product, you can’t get a better example of ROI in PR spend! We experienced similar levels of success when using them to promote other properties including The Clangers and RSPCA Perfect Pets. Overall, hiring Gina and her team was a very smart business decision."
Fran Huxley, MD, Licensing by Design
“Gina is a consummate professional. We hired Gina to increase brand awareness within our market sector. Gina was the CEO there, but she was passionate about remaining hands on with her clients, and she took on the Account Director role for PiMS like a whirlwind. Within months, we were appearing in virtually every trade magazine and with Gina's personal assistance, we achieved one of the highest awards in our industry, which was instrumental in winning valuable new business. She is always forward thinking and highly personable - but most importantly, she always takes the time to fully understand her client’s business, which is rare in any other agency I have used before. Gina was also very popular with our clients which proved helpful in securing case studies and win stories.”
Martin Atkinson, MD, PiMS Workspace
“Gina and her account team effectively managed and co-ordinated all our pan-European activities - with very impressive results. Her knowledge of the unique public relations practices of each European culture was invaluable to us and her ability to orchestrate complex public relations campaigns across all boundaries made the normal European minefield much easier for a US-based company like ourselves. Gina effectively represented Ipswitch and its interests in Europe which was a critical part of our major international marketing effort.”
Mike Aalto, US & European PR Manager, Ipswitch
“I hired Gina and her team to develop our relationships with the Press and Analysts at a series of high-tech companies including eGain and Xcellenet. The results were always outstanding. She helped us to "punch above our weight" and generate a level of media presence that was entirely disproportionate to the size of our marketing budget. She's professional, creative, inspiring and great fun to work with.”
Bob Apollo, CEO, Inflexion Point
"They sometimes say you should change your PR company every couple of years. With Gina and her team we enjoyed over 10 years of uninterrupted enthusiastic, professional and above all effective PR communications that enabled the company and its senior executives to punch above their weight. I cannot recommend Gina highly enough as a leading exponent of top class Business-to-Business PR."
Robin Edwardes, MD, Tally Genicom
“Gina Sharp’s agency is perhaps the only PR company that doesn’t revolve around schmoozing, lunching and hype.”
"I didn't hire Gina while I worked at Ipswitch, only worked with her. However, you better believe I will recommend hiring her if any future employers were in need of top-notch PR work. She ran a tight ship and her team consistently output great result through her guidance. Gina is a highly motivated self-starter, as demonstrated by her success in building her own profitable business. Plain and simple, she was a great person to work with and I hope I get to again in the future.”
Emily Nicholls, Tech Target
"Gina Sharp has the ability to go straight to the point of a PR campaign, and immediately identified our need for targeted publicity that would create qualified business leads. We soon saw a noticeable increase in website hits and product downloads thanks to the PR and marketing activity and I really valued Gina’s guidance and expertise."
Jason Salmon, CEO, Imhotek Ltd
"Gina Sharp's agency is the best I've worked with in over 15 years of IT marketing. They understand our market, our customers, the press and how best to maximise all these relationships. Bottom line: they are proactive, accountable and get results.”
Chris Gabriel, Director of Press Relations, Enterasys
“We gave Gina and her team a big challenge with a completely new product in a new market. They were always easy to talk to with plenty of good ideas and pointers along the way. Most importantly, they ensured we were kept on track with the wide variety of media interest generated, and we wouldn’t have been able to do it without them.”
Alan Wilson, Tripwire Interactive
"White Label Media produced our company brochure, writing in a tone that really captured bis recruit's personality. They understood implicitly our business and what we wanted to portray with our marketing. The process was flawless as was the finished product."
Carolyn Billingham, Director, bis recruit
“It’s amazing how few PR companies know what ‘the channel’ is and why it matters. Fewer really appreciate the differences between a VAR, a reseller, a broadline distributor and a specialist. Gina does. She knows the special pressures that we are under and can tell our stories better than we can half the time. She brings a perspective gained from years of experience and can adapt her way of expressing information depending on the audience she is addressing. She can speak in layman’s terms to the end user, in salesman’s terms to the channel and in heavy duty technical jargon when meeting a tech savvy readership.
"Before I met Gina I never realised there were so many types of journalist. Gina seems to know them all, what they’re looking for and how to speak in their langauge too. As a result, she acts as a sort of middleware, burning often incompatible types of communicator together, finding common ground and enabling them to interact and trade information.”
Rob May, MD, Ramsac