Media Training

Having spent years of their lives as journalists and editors, the directors of White Label Media are media training experts.

We’ve asked the awkward questions and delivered the punches on behalf of media organisations around the world, so we know just what you’ll face as you engage with the press on a number of fronts.

For many of you the opportunity to tell your story and make both you and your brand shine may come just the once if you fail to prepare for every eventuality.

That’s why we’re here to help. We know that expert media training is essential to make the most of your media opportunities.

As journalists we understand this and are accustomed to working under pressure. White Label Media’s training ensures that you set the media agenda rather than being led by it.

Trainers work with you to create realistic scenarios where you can test your media skills in a safe, controlled environment. Our classes will equip you with the tools for controlling media interviews and building lasting relationships with the press.

At White Label Media we deliver bespoke spokesperson training and presentation coaching to ensure your spokespeople are:

• interesting
• on message
• ultimately quotable

Our public speaker training results in confident interviewees who are familiar with the interview process and able to maximise on the opportunities generated with the media and at public events.

Our experienced trainers offer everything from introductory sessions to crisis media training for both company executives and PR professionals.

White Label Media provides half-day or full-day courses at your premises, with costs varying according to duration and location. We also offer media training to registered charities who need tailored sessions on a small budget.

Over the years our trainers have been responsible for some memorable media moments, working with CEOs, CIOs and spokespeople from companies like Figleaves, French Connection, Habitat, Netgear, Samsung, Skandia, Sony, Sony Ericsson and Zanussi.