Articles tagged with: writing press releases

Decoding the recruitment release – shorthand drawn from the same bucket of words

on Friday, 19 August 2011.

It seems that releases concerning new appointments are being written in a kind of retarded shorthand, drawn from the same bucket of words to gloss over flaws, dehumanise the people involved and make a potentially interesting story as standardised and dull as possible.


 

 
  • Microsoft
  • RSPCA
  • Insight
  • Royal Doulton
  • BOSE
  • House of Fraser
  • Ericsson
  • Epson
  • McAfee
  • Lighting Design Studio
  • Adobe