Articles tagged with: press interviews

When interviews have a beginning a muddle and no end

on Friday, 23 November 2012.

If the editor of Newsnight can be taken to pieces in an interview, then maybe we need a back-up defence, says Gina Sharp.

If you ever need to cheer yourself up, listen to the brutal dismantling of George Entwistle by his ex-colleague John Humphrys on the Today programme.

It's hack eats hack as the BBC goes into meltdown. For anyone that's been on the sharp end of a hack-attack, it’s quite reassuring that Entwistle, who edited the BBC's flagship Newsnight programme for years, is seemingly so hopeless under interrogation.

Good PR means having an invisible touch

Written by Mic Wright on Friday, 29 June 2012.

In the second of our new series of #hackbugbears, journalist Mic Wright reminds us that good PRs know when to be seen and not heard.

The PR is sat about three feet away from ‘the talent’. The ‘talent’ could be anyone from a Hollywood movie star to a ragged old rock’n’roller or a big businessman talking up his firm’s latest products. I’ve interviewed all of these and a whole host of other characters. The interviews that really stank were the ones where I wasn’t just talking to the interviewee but having to verbally spar with their handlers too.


 

 
  • Microsoft
  • RSPCA
  • Insight
  • Royal Doulton
  • BOSE
  • House of Fraser
  • Ericsson
  • Epson
  • McAfee
  • Lighting Design Studio
  • Adobe