Telcos, loyalty, the offside rule and that Bryan Robson sting

Sport is so regularly used as a metaphor for business that I’m surprised telecoms regulators haven’t tried to devise an offside rule. Being American, many of the sports analogies used don’t stand up in Europe although I’ve seen many a journalist who relishes the chance to ‘step up to the plate.’ Conference rule number One: Never feed the press until after the interview. If you can manage it, keep us hungry until we've filed our stories…