We’ll never know if Richard really did murder those princes, but Will Shakespeare effectively destroyed his reputation long before he was found buried under a Lidl car park. Some things never change, says Gina Sharp

Know what? I knew it was him. When I first saw it plastered across twitter: the skeleton they discovered in that car park in Leicester, there was something about it that said “Richard III”. Call it a hunch.

'You've booked the hotel suite, hosted the lunch, paid the mini bar bills and given out all the freebies. But how do you know the journalist is going to write about your client?' asks Mark Dye

One of the ironies of any craft is that the more work you put into it, the easier it looks to outsiders, says Mark Dye

You really have to work hard to make things look simple to other people. The hallmark of genius is a person who can make the other person feel clever. Not my words, but those of Albert Einstein, who was reasonably intelligent by all accounts. Not that his job looked all that difficult.

In the latest of our #hackbugbears Sally Whittle has some advice for those interested in improving blogger relations.

Those journalists, they love a good rant about hapless PR campaigns, don’t they? Well, they do – I was one for 12 years and I ranted with the best (or worst, depending on your perspective) of them.

But in my two years working as a full-time blogger at Who’s the Mummy and the Tots100, my relationship with PR agencies has shifted quite dramatically.

In the latest of our #hackbugbears, journalist Jessica Twentyman suggests many PRs need to rethink their strategy when it comes to pitching journalists.

Why are the PR pitches I receive so bland? When I tweeted that question some time back, I quickly got back a pretty tetchy response: “How are PR people supposed to know what you think is ‘bland’?”

In the second of our new series of #hackbugbears, journalist Mic Wright reminds us that good PRs know when to be seen and not heard.

The PR is sat about three feet away from ‘the talent’. The ‘talent’ could be anyone from a Hollywood movie star to a ragged old rock’n’roller or a big businessman talking up his firm’s latest products. I’ve interviewed all of these and a whole host of other characters. The interviews that really stank were the ones where I wasn’t just talking to the interviewee but having to verbally spar with their handlers too.

Having seen several amusing rants about the relationship between journalists and PRs on Twitter of late, we thought it might be a nice idea to let some of the journalists speak out about the things that annoy them the most. In the first of our new series of #hackbugbears, journalist Nick Booth wryly ponders the disturbing similarities between PR people and estate agents…

Following my recent piece for PRmoment.com on the ‘Ten PR sins you must not commit’, I received countless emails and tweets from the PR community and juniors in particular. While it was great to know people felt so strongly about the pressure of cold calling journalists, I felt rather sad and slightly appalled by the sheer volume of responses confirming this still takes place.