In the latest in our series of #hackbugbears, Charles Arthur thinks the PR industry needs a wake-up call.
At present, the practice of PR is full of mistaken ideas. Let's spot a few together…
The first is thinking that email is an essential medium through which you can place stories without doing any more work than drafting a press release, titling your email "Press release", writing "Please find the attached press release" and titling the attached press release as (what else?) "pressrelease.doc".
Yeah, you're laughing, aren't you? I get a couple of those a month though, a statistic that has remained unchanged for at least ten years.